📱Integration with MMP's

for Enhanced Data Collection and User Rewards

Technical Architecture and Partnerships:

To enhance the functionality of the RoundTable ecosystem, we plan to integrate with leading Mobile Marketing Platforms (MMPs- AppsFlyer, Adjust, Singular). These partnerships will enable the collection of rich behavioral data and facilitate the rewarding of users for specific interactions within third-party applications.

Mobile Marketing Platforms specialize in tracking and analyzing user activities across various apps and websites. They help advertisers and developers understand how users interact with their mobile apps and measure the effectiveness of marketing campaigns. MMPs provide tools for attribution tracking, which links a user's specific actions, like app installations or in-app purchases, back to the originating marketing campaigns.

Data Collection via Postbacks:

A postback is a mechanism used by MMPs to send real-time data to other platforms when a user completes a specific action, such as reaching a level in a game or completing a purchase. This data is sent from the MMP to RoundTable's servers.

- **Integration with User DIDs:** The data received via postbacks can be tied to the user's Digital Identity (DID). This ensures that all interactions are securely logged and attributed to the correct user within the blockchain framework, enhancing both the accuracy and security of data collection.

User Rewards for Completing Tasks:

Utilizing smart contracts, the RoundTable platform can automatically reward users with digital tokens or currency when they complete designated tasks within third-party apps. These rewards are directly deposited into the users' digital wallets, incentivizing continued engagement.

The data collected through MMPs enriches the user's DID by adding layers of behavioral data. This enriched profile not only allows for more precise user segmentation but also enhances the personalization of ads and content, potentially increasing the value of the rewards distributed to users.

Benefits of MMP Integration:

By integrating MMPs, RoundTable can leverage precise data regarding user actions and preferences. This data helps in creating highly accurate user segments for targeted advertising and marketing, increasing the effectiveness of campaigns.

Users receive tangible rewards for their activities, which encourages more active participation and enhances user retention.

The integration ensures that data from various sources is centralized and standardized, simplifying management and analysis while maintaining high levels of data integrity and privacy.

The strategic partnership with MMPs and the integration of their tracking technologies into the RoundTable ecosystem represents a significant advancement in how user data is collected, managed, and monetized. This approach not only benefits users by providing them with rewards for their engagement but also offers advertisers and businesses highly accurate data for better decision-making. This technology framework supports RoundTable's vision of creating a user-centric, transparent, and rewarding digital ecosystem.